The latest and greatest posts and research on the subject and these are all being tracked with a tag here. I include Customer Success in this being a subset of the As a Service trend but I’ve added it under a separate section.

• The future of car ownership: Cars-as-a-service
• Automated Vehicles Will Unlock Countless as a Service Business Models
• Everything You Need To Know About Mobility as a Service
• Miles Driven, Not Cars Sold: 5 Takeaways on Subscription Programs. Rounding off a collection of posts about the automotive industry, this one does a great job of explaining how thinking around value propositions needs to and can change.
• What do subscription services and streaming mean for the future of gaming?
• The end of ownership and the rise of usership (my own post :)
• Delivering on subscription services (includes results from a survey of over 1,000 consumers conducted by Vantiv and Socratic Technologies as well as an infographic)
• HPE boldly commits to everything-as-a-service, but is it a smart bet?
• A rare glimpse into the sweeping — and potentially troubling — cloud kitchens trend. This really is a great view into how the As a Service trend is permeating industries and sometimes not without troubling consequences.
• 11 Interesting Recent Statistics on the Subscription Business Model. More evidence if it was needed at all.

Customer Success

• How to Create a Great User Onboarding Experience That Leads to Product Adoption and Customer Success
• How Customer Success Teams Can Use ABM to Reduce Churn and Increase Expansion Revenue