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Microsoft 365 customer questions – Viva Amplify boosting internal comms

I work in the business of dealing with customer questions on Microsoft 365 all the time (disclosure), either directly or indirectly. This is part of a series of posts where I share them if they can be of help to others. Where I can of course and naturally, not just the questions but the answers too. All questions and answers strive to respect both sides sensitivities (parts will have been redacted and/or anonymised) and the main topic is covered in each post title.

I have written about Microsoft Viva before, in relation to an employee experience trend report I am working on as well as in answer to other customer questions on the multiple Viva modules being rolled out. As that roll out continues, I continue to address the new opportunities and questions that arise. Past posts below for your interest, before I get to Viva Amplify, a new module just announced (scroll through for the full list).

Why Internal Comms is ripe for disruption

I have also written about internal comms before: Internal Communications is more important than ever but missing a trick. In that post I talked about a new Microsoft Teams App called Company Communicator that could be used by internal comms teams and I covered some of the benefits of that over traditional means. Well you can think of Viva Amplify as a form of Company Communicator but on steroids, reaching more channels, with built in analytics (which was missing from Company Communicator), etc. Ultimately Viva Amplify will boost the function of internal comms even further and take it to the next level. I’m super excited by the possibilities.

What is Viva Amplify?

With new communication capabilities in Microsoft Viva, you can create messages to drive business outcomes as well as plan, create, manage and publish all your workplace communications from one place.

Reach all your employees on any device, wherever they work (i.e. the tool they are working in at the moment), whether you’re planning a large campaign or sending out weekly updates.

Jumpstart your process using Viva’s writing guidance, which makes it easier to create messages that resonate with your audience and in the right channel. Save time rewriting the same message for a different channel or audience in just a few clicks.

Viva Amplify gives you a single place to share drafts and track approvals, and it also helps you visualize and optimize your messages by previewing your final output for each channel.

In addition to messages, you can also define campaign objectives to help you set clear messaging goals within multiple channels, whether that’s Outlook, SharePoint, Teams, Yammer and more. All this before you hit send.

Then use Viva’s Campaign hub to understand and track the impact your messages will make. Know what’s working and how to improve your messages for next time you have a story to tell.

Here is a short gif to give you a flavour of how this will work (note that this may change in the final version when it launches some time early in calendar year 2023).

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