I have been writing a lot on Microsoft Viva lately since I work with customers on it (disclosure) and since it is an employee experience platform (EXP), I am working on a new trend report that is related: Employee Customer Experience Connection. More specifically, I have been saying in relation to my work and the trend report, that sales is a sweet spot for an EXP. Some of my recent posts on this below.
What do I mean by vertical?
Just last week I announce two other modules that had recently been launched: Employee Experience platform offering grows with new Microsoft Viva modules. These modules along with all the original four are modules that can touch all parts of the organisation – hence horizontal. They are not specific to any one department, in other words vertical. In the case of Viva Sales, the focus is squarely on the sales department and function and on supporting revenue growth.
Here is an official post from Microsoft on the latest addition: Introducing Viva Sales, a modern way of selling that brings together any CRM, Microsoft 365 and Teams – The Official Microsoft Blog
And a video with some good demos:
Why sales is the sweet spot for the employee customer connection?
- Sales is the front line. It is where the interaction between employees and customers is most tangible and critical and where great experiences matter. To improve the customer experience, you should start with the employee experience. It doesn’t matter if most of your sales are online now, and customers don’t need to interact much during the actual selling process. At some point, customers will interact with your company, post purchase or in the lead up to it, direct or indirect. Everyone is always selling, whether it is in their title or not and every interaction with your company is a reflection of an experience with it and influences sales. The retail industry is where employee customer interaction is keenest and most critical as I wrote about here: 3 reasons retailers are leading at the intersection of employee and customer experience.
- Sales and growing revenue is number one. It is always a high priority for companies – maybe the highest, especially in tough times. So getting sales performance right is a top priority. Understanding it is a first step. Viva Insights is a great module for this specifically as I recounted in both of the articles I referenced earlier; through the work I am doing with customers. Second and ongoing is to conduct thoughtful experiments that will improve sales performance and productivity and measuring that impact of those through Viva Insights. Viva Sales will make the delivery of improved sales performance and productivity easier in Teams, through the flow of work. This point is stressed in an interview with Microsoft’s Chief Commercial Officer: Judson Althoff discusses the companies’ newest expansion, Viva Sales (cnbc.com)